That fashion victims would fall for it, is another of fashion's whimsies. Mesdames, voici la baguette mezzo punto by Fendi.The limited-edition Baguette Mezzo Punto includes a canvas baguette, needle, thread and how-to charts to help you embroider the logo—or whatever design you choose!
Whatever other people's reasons are, these are the designer's own:
"Fendi is a creativity factory that supports talent without boundaries. In these challenging times in which the world is changing rapidly, we wanted to exalt pure creativity by putting attention on traditional materials and low technology techniques. We wanted to rediscover the power and the beauty of ‘Fatto a Mano’. Fendi strongly believes that creativity and the flow of ideas are the fuel for the future. Forever.” Fendi Accesories Creative Director Silvia Venturini Fendi
Would I buy it? At a thousand dollars? No. Will someone think of and realise copies of it and of other popular shapes and sizes and sell "Embroider your bag" kits? I hope this someone reads this, because then, at say $50, I might buy and make one, too! Fendi baguette party anyone?